What We Do
Local, National and International Strategies, alongside reacting to local community needs, drive our community interventations as an enabler for Aberdeen and Aberdeenshire. Direction from the World Health Organisaton and United Nations give us an international perspective on the importance of increasing physical activity and tackling issues related to poverty, inequalities and wellbeing to name but a few.
Nationally in Scotland we have identified strategies from these 4 bodies for 2018/19 which shape our work; Scottish Government, Education Scotland, SportScotland and the Scottish FA. At regional level this feeds into the Local Outcome Improvement Plans of Aberdeenshire and Aberdeen City Council’s, which shape our 3 pillars of activity.
The Football for Life Pillar within the Aberdeen FC Community Trust work to meet some of outcomes from the Scottish Football Association’s strategic framework. We focus on the three main areas within football including; Developing, Educating and growing the game.
Football for Life aim to offer opportunities for all to take part in football and have a complete player pathway from beginner level using our Football Centre’s and McDonald’s centres all the way to performance sessions such as our Train like a Pro holiday programme and our Jim Crawford Performance Squads. We have a team of fully qualified, professional staff that deliver these sessions across the city and shire.
We run and develop 2 Leagues in Aberdeen & Aberdeenshire; the North Region Girls U7-U11s League & P2-P7 Primary Schools League. There are 2,500 boys and girls within 296 teams participate each year with 4v4, 5v5, 7v7 and 9v9 formats. We also have an innovative partnership with Inverurie Loco Works FC and Garioch Sports Centre were a full-time member of staff is employed to support the local community in a variety of project.
The football for Life Pillar offers players, coaches and volunteer’s opportunities to participate, learn and develop in professional and safe environment.
Driven by Partner Schools Coaches embedded within local schools, AFCCT aim to contribute towards reducing the poverty related attainment gap through a range of health & wellbeing interventions. AFCCT’s presence in schools in proven to increase pupil attendance, reduce school lateness, improve pupil engagement in their own education and participation in their local community beyond the school day. Our staff are key role models, promoting positive behaviours which will reduce exclusions, and support all areas of wellbeing; physical, social, emotional and mental.
Over the 2018/19 school year, AFCCT’s Partner Schools Initiative reached 3,835 pupils across Aberdeen City & Shire, with an estimated 137,160 participations. Through our Breakfast Club & Footy Tea programmes, 6,976 healthy meals were provided to over 100 targeted pupils. A further 250+ targeted pupils received tailored support to improve various aspects of their health & wellbeing, positively impacting on their achievement & attainment at school.
Healthy Communities projects work with participants aged 13-65+ years focussing on the development of Youth work, Public Health initiatives and Dementia Friendly Communities.
Our Alternative Academies have been expanded across three localities; Aberdeen, Fraserburgh and Peterhead to offer young people an alternative curriculum focussing on health and wellbeing, developing life skills and increasing engagement within their local community. The work at our inaugural Alternative Academy, PeterDeen received the SPFL Trust award for Best Community Project of the Year in 2018/19.
Football Fans in Training is a project for both male and female supporters looking to improve their health and wellbeing through participating in 13 weeks of physical activity supported by health improvement workshops, which look to educate individuals of healthier lifestyle choices.
Across our projects we look to be inclusive to all and this is demonstrated in our Dementia Friendly initiatives which look to provide a safe, welcoming environment to those living with Dementia and their families. AFCCT staff are Dementia Friendly trained and we provide several activities such as Health Walks, Walking Football, Active Reminiscence and Technogym sessions which encourage participants to lead an active lifestyle whist living with Dementia.