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Privacy Policy & Cookies

Privacy Policy

Aberdeen Football Club Limited, Aberdeen Football Club Heritage Trust, Aberdeen Football Club Community Trust, and AFC Community Trade Company Limited (‘AFC’, ‘AFCHT’, ‘AFCCT’, ’AFCTL’, ‘we’ or ‘us’ or ‘our’ or ‘The Club’) are committed to protecting your privacy and security. This Policy will inform you of the steps we take to protect your privacy, what personal information we collect and how we use it now or may use it in the future via our website and affiliate eZines and/or subsites.  In addition, it contains details about your rights to access/control personal data we hold about you, and information on data retention.

Please read this Policy carefully – by accessing, browsing, or utilising this website and associated sites, you acknowledge that you have read, understood, and agree to this Policy in its entirety.

This Policy was last updated on 14 July 2021, please check back regularly to keep informed of any updates.

Company Name: Aberdeen Football Club Limited
Company Number: SC005364
Contact Address: Pittodrie Stadium,
Pittodrie Street,
AB24 5QH
VAT Registration Number: GB886 3232 02


Company Name: Aberdeen FC Heritage Trust
Scottish Charity: SC040596
Contact Address: Pittodrie Stadium,
Pittodrie Street,
AB24 5QH


Company Name: Aberdeen FC Community Trust
Scottish Charitable Incorporated Organisation (SCIO). Company Number: SC044720
Contact Address: Pittodrie Stadium,
Pittodrie Street,
AB24 5QH


Company Name: AFC Community Trade Company Limited
Company Number: SC639501
Contact Address: Pittodrie Stadium,
Pittodrie Street,
AB24 5QH

Controllers of Information

Any personal information provided to, or gathered by, our website is controlled by AFC, AFCHT, AFCCT, or AFCTL Registered offices – Pittodrie Stadium, Pittodrie Street, Aberdeen AB24 5QH. Details of the current Data Protection Officer / Appointed Person for Aberdeen Football Club Limited can be obtained by emailing  dataprotection@afc.co.uk.

What Information do we collect?

When you order or purchase goods and services, or register your interest/make a booking, we need to know certain personal information about you. You will be asked to provide it directly and, depending on the purpose of your activity or interaction with us, this may include:

  • name and title
  • date of birth
  • e-mail address
  • contact/delivery address
  • contact telephone number(s)
  • medical/health information
  • credit or debit card number, expiry date

We also collect information in a variety of other ways including (but not limited to):

  • when you book or attend a match or event held by us or at our premises. These may be audio or visual such as CCTV recordings, photographs, and other recordings for broadcasting and publicity purposes;
  • when you participate in a survey, answer a questionnaire, or enter a competition;
  • during any recruitment/volunteer process;
  • data collected automatically, using cookies and other tracking technologies;
  • health data including vaccination status (if necessary) if you are attending our premises. This is retained for 21 days before being securely disposed of;
  • data provided via social media platforms where you register for an account with us using a social media account

You will find that it is not compulsory to provide us with any additional information we request which is not necessary or reasonable in order to complete/conclude your interaction with us.

If you are under the age of 18, you may register to receive newsletters and other information but only with parental or guardian consent. You may only make purchases on this website if you are aged 18 or over or, if under 18, have received parental or guardian consent.


Our grounds and properties, internal and external, are monitored by CCTV systems. These systems are in place to protect the property and for the health and safety interests of our visitors and staff.

We retain recorded information for a maximum of 35 days, unless there is a specific reason to keep any footage for a longer period of time, be it in relation to a complaint, health & safety issue, or a potential criminal offence or prosecution.

Legal Reasons for Processing Personal Information
We will only process your personal data where we have a lawful basis to do so. This will include one or more of the following:

  • we have obtained your consent (if consent is needed), for example to send you marketing communications. You can withdraw your consent at any time;
  • we need to use the personal data to perform a contract with you, for example where you have purchased, or agreed to purchase, goods or services from us or booked an event;
  • it is in our legitimate interests in operating our business, for example we may combine the information collected via the websites with information we collect from you offline, for the purposes of better understanding our supporters/users, and to improve our marketing communications, as well as for network and data security and integrity purposes;
  • we need to use the personal data to comply with our legal and regulatory obligations, such as preventing, investigating, and detecting crime, fraud or anti-social behaviour and prosecuting offenders, which includes working with law enforcement agencies

You do have the right to object to us using your personal information for the above purposes. If you wish to object to any of the processing for any reason, please contact us via dataprotection@afc.co.uk. If we agree and comply with your objection, this may affect our ability to undertake the tasks above for the benefit of you as a supporter/user.

How do we use the information collected?

The information collected allows us to process and fulfil your orders, purchases or bookings and to notify you of the status if necessary. If applicable, we will give your name and address to our couriers and we may also give them your telephone number to aid the processing of your transaction.

When you interact or complete a transaction with us, we (or third-party data processors acting on our behalf) may use the information you provide us with for the following purposes:

  • for internal record keeping;
  • to complete any transaction or interaction you have with us and to provide you with any services you request;
  • to maintain and support any supporter/user account you have with us;
  • to further develop and improve our products and services;
  • to monitor supporter/user traffic patterns and site usage to help us to develop the design and layout of the website;
  • to notify you of event, fixture, ticket, merchandising and player information in accordance with preferences you have expressed. Please be aware you can always change these via your Account which you can access by clicking here;
  • to inform you of new products, special offers or other information which we think you may find interesting, in accordance with preferences you have expressed;
  • to resolve complaints, and handle requests for Data access or correction;
  • in some circumstances, to check on your health, wellbeing, and welfare

Who we share your personal information with

We may share personal information with other organisations in the following circumstances:

  • if the law or a public authority says we must share the personal information;
  • if your personal information is included in any images or videos taken by us at any event, we may share this for promotional and/or journalistic purposes;
  • we may be required to share personal information with statutory or regulatory authorities and organisations to comply with statutory obligations. Such organisations include Health & Safety Executive, Disclosure Scotland, Police Scotland etc;
  • if we need to share personal information in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk);
  • if false or inaccurate information is provided by you and fraud is identified or suspected, your details may be passed to fraud prevention agencies. Law enforcement agencies may access and use this information

We employ third party suppliers to provide services, including processing payments, delivering orders etc. These suppliers may process personal information on our behalf as ‘processors’ and are subject to written contractual conditions to only process that personal information under our instructions and protect it.

How we protect/control your personal information

Your personal information is stored on our electronic filing system and our servers based in the UK and is accessed by our staff for the purposes set out previously.

We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to those employees who need it to carry out their job responsibilities.

We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).

We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We will ask for proof of identity before we share your personal data with you.

We will reveal only partial digits of your credit/debit card number when confirming an order.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

We employ other companies and individuals to perform functions on our behalf such as delivering orders, providing marketing assistance, processing credit card payments, and designing and operating our website. Such companies and individuals have access to your personal information for the purpose of carrying out this work only. These enterprises will not use your data for any other purpose. Under no circumstances will these enterprises use any additional data about you to which they are party for any other purpose.

Other than as set out in this Policy, we will not disclose, sell or lease your personal information to any third party unless you have consented to this, or where we are required to do so by applicable law, by order of a court, by a government body or by a law enforcement agency.

How long we keep your personal information?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your rights

You can exercise any of the following rights by writing to us at Aberdeen Football Club Limited, Pittodrie Stadium, Pittodrie Street, Aberdeen AB24 5QH or emailing dataprotection@afc.co.uk.

Your rights in relation to your personal information are:

  • You have a right to request access to the personal information that we hold about you by making a Data Subject Access Request;
  • If you believe that any of your personal information is inaccurate or incomplete, you have a right to request that we correct or complete your personal information;
  • You have a right to request that we restrict the processing of your personal information for specific purposes;
  • If you wish us to delete your personal information, you may request that we do so;
  • In certain circumstances, you have the right to request all personal data in a particular format for your re-use;
  • In certain circumstances, you have the right to object to the Club processing your personal data

If making a request to us, please include your name, email address, postal address, a copy of a utility bill showing your current address or other proof of address, and a copy of photo identification certified by a solicitor or bank. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. Subject to applicable law, we may limit or deny you access to personal information where providing such access is unreasonably burdensome or expensive under the circumstances.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

Any requests received will be considered under applicable data protection legislation. If you remain dissatisfied, you have a right to raise a complaint with the Information Commissioner’s Office at www.ico.org.uk

Cookies Policy

Controllers of Information

Any personal information provided to, or gathered by, our website is controlled by AFC, AFCHT, AFCCT, or AFCTL Registered offices – Pittodrie Stadium, Pittodrie Street, Aberdeen AB24 5QH. Details of the current Data Protection Officer / Appointed Person for Aberdeen Football Club Limited can be obtained by emailing  dataprotection@afc.co.uk.


EU Cookie directive

From 26 May 2011 a new European Union directive required us to gain the consent of our users to download cookies on to their machines. There are various methods we could use to gain users consent. For example, we could use pop-ups; prompting users to tick a box to confirm they give permission for us to download cookies on their machine.
Alternatively, we could use an online form that all users must complete before using the website.
We consider both of these solutions as obtrusive. We want our users find information and services quickly.
Therefore, we have taken the decision to promote how we use cookies on our website instead. This will enable users to make an informed decision whether they want to disable this feature.
There are links on our terms and conditions and disclaimer pages which are in the footer of every web page pointing to this information.

What is a Cookie?

Information may be sent to your computer in the form of an Internet “cookie” to allow our servers to monitor your requirements. The cookie is stored on your computer. Our server may request that your computer return a cookie to it.
These return cookies do not contain any information supplied by you or any personally identifiable information about you. However, we use cookies to keep track of your shopping cart when you are using the Aberdeen FC Store Online.
Such measures are necessary to allow Aberdeen FC and partner charities to measure the usability of the systems, which will help to continually improve user experience of our websites. Your browser software should however enable you to block cookies if you wish to. For more information about cookies, please click here.

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Functionality Cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located.

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting or Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Google Analytics

We use Google Analytics, a web analytics service provided by Google. Google Analytics collects first party cookies, which are text files placed on your computer to collect standard internet log information and visitor behaviour. This information is sent to Google and is used to evaluate how our website is being used. This enables us to compile statistical reports. A full list of cookies used by Google Analytics and explanations on how these work are available on the Google code website.
We do not collect (nor allow any third party to collect) personally identifiable information of visitors to our site. We will not associate any data gathered with any personally identifying information. We will not link or seek to link an IP address with the identity of a computer user. In short, Google Analytics doesn’t identify who you are, but it does track your movements on our websites.

How to disable cookies

You can stop cookies being downloaded on to your computer by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of this website.
There is more information about cookies, including how to delete them on the website aboutcookies.org. You may also opt out of being tracked by Google Analytics.


By using our website, you consent to collection and use of any information you provide to us by Aberdeen Football Club Limited for the purposes described above. If we decide to change our privacy policy, we will post those changes on this page. We recommend you re-visit this page periodically to check for changes. We endeavour to take all reasonable steps to protect your personal data including the use of encryption technology but cannot guarantee the security of any data you disclose online. You accept the inherent security implications of sending information over the Internet and will not hold us responsible for any breach of security unless we have been negligent.


Aberdeen Football Club Limited recognises we have legal obligations in terms of the collection and use of personal data made available to us. This website is provided on an “AS IS” basis and we exclude all warranties or representations of any kind with respect to this website or its contents. In particular, we do not warrant or represent that the information contained on this website is accurate or up to date.

The contents of this website are designed to comply with Scottish Law. You may be viewing the website in a market in which we do not commonly sell our goods. We cannot be held responsible for non-compliance with any local advertising or other laws in relation to this website or its contents.