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Dons set to wear one-off kit for AFCCT Day

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Saturday’s match with Motherwell at Pittodrie has been designated as this season’s annual celebration of our partner charity Aberdeen FC Community Trust (AFCCT) and to mark the occasion this time round the Dons will be wearing a special one-off kit featuring the AFCCT logo, together with the regular branding of the Club’s official partner, TEXO, along with RAM Tubulars and Tendeka.

The one-off kit has been introduced for this fixture to assist with fundraising activity and raise further awareness of AFCCT’s ongoing efforts to maximise the potential of our communities by improving physical and mental wellbeing and providing inclusive opportunities to change lives for the better.

The Trust focuses on two main themes, Education and Positive destinations, and Football, Health, and Wellbeing. Over the past year, AFCCT has engaged with a total of 4,208 participants from 17 primaries and seven secondaries, representing 165,523 interactions. Meanwhile, the Trust’s health and wellbeing programmes attracted 4,160 participations in 2021-22, of which 42 participants are living with dementia.

After the match, the match-worn shirts will be sold to raise funds which will be used to support AFCCT’s work throughout the North-East with a number also set to be issued to partner organisations in recognition of their ongoing support of our charity.

 

 

In a bid to engage with community groups, schools, and sports teams, 500 free tickets have also been distributed by AFCCT staff throughout the North-East. In addition to this, £1 from every ticket sale for the match will go to support the work of AFC’s partner charity.

AFCCT’s Chief Executive, Liz Bowie said, “We are extremely grateful to the Club for allowing the team to wear this special one-off kit on Saturday in celebration of AFCCT Day.

“Not only will it enable us to continue to raise awareness of AFCCT amongst the red army but it will also provide us with a unique opportunity to raise funds, allowing us to continue the life-changing work we carry out in our local community.”

Since being established in 2014, AFCCT’s work has shown that for every £1 invested, there is a £10 cumulative economic, societal, and public health return provided to the local community. With your support, we can continue to transform lives for the better.

Tickets for the match remain available and full ticket information can be found here.

The Trust’s work in local schools uses a shared passion for football and the power of the Aberdeen Football Club brand as a starting point to close the poverty-related attainment gap and support wellbeing.

In 2018, the UEFA SFA Social Return on Investment report demonstrated AFCCT, and partners were helping to add £97million of value to the region through its work in encouraging participation in football and delivering football-related activities in Aberdeen City and Aberdeenshire.

To find out more on what activities and programmes our Community Trust deliver or how to take part please view AFCCT’s 2021/2022 Impact Report here.

 

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